There are three titles I use to describe my current interests and career aspirations: entrepreneur, art historian, and webmaster. I want to continue using all aspects of my experiences in art, technology, and business to initiate projects that connect people. I aim to work on websites with visual arts professionals and institutions.
This Search Engine Optimization(SEO) portfolio highlights my skills and experience in SEO. To me, SEO involves everything that makes the internet work. It demands a balance of analytical and methodical left-brain skills with artistic and creative right-brained skills in order for a website to prosper over time. It connects the job of a technical back-end web developer to the job of an imaginative social media influencer. I love learning about how digital projects are initiated and completed, how the back-end markup of a website connects to the user interface and experience, how updates to Google’s algorithms can impact the success of the entire site, how certain web metrics can point out errors in a website’s design, and so much more. I’m attracted to the complexity of the internet and the fact that the SEO landscape is constantly changing.
My bachelors degree in art history from an acclaimed liberal arts school, Swarthmore College, has taught me much of the breadth of what I need to know to be a versatile art historian and cultural interpreter. Consequently, I am interested in gaining more quantitative skills in technology and analytics through hands-on job experiences. I believe this is the key to becoming most effective in this field in the future and to find more ways to combine my passion for art and culture with with my passion for S.T.E.M. and business. In addition to Search Engine Optimization, I am eager to expand my knowledge in business analytics, digital marketing, web development, and alternative assets (art, antiques, real estate).
Project Management Professional (PMP)® Course
ILX Group E-Learning
Description: “Project Management Professional (PMP)® is an industry-recognized certification for project managers. Globally-recognized and demanded, the PMP credential demonstrates that you have the experience, education and competency to successfully lead and direct projects. This course is aligned to the PMBOK® Guide – Sixth Edition.”
Certification Test: October 2019
Professional Development Units (PDUs):
PgMP = Program Management Professional
PfMP = Portfolio Manamgement Professional
PMI-PBA = Project Management Institute – Professional Business Analyst
PMI-ACP = Project Management Institute – Agile Certified Practitioner
PMI-RMP = Project Management Institute – Risk Management Professional
PMI-SP = Project Management Institute – Scheduling Professional
Search Engine Optimization Courses
Introduction to Search Engine Optimization Course
Description: “You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.”
Search Engine Optimization Fundamentals Course
Description: “Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.”
Certifications & Badges
I created In-Art after graduating college. It was my first introduction to web development. Largely an educational experiment, I currently use In-Art to try different search engine optimization and digital marketing methods as I learn them.
Date: Created in August 2017
Tagline: Include. Interpret. Interact.
Main Goal: Acquire and retain users interested in participating in conversations about art, design, aesthetics, and visual culture, either by starting a conversation, or adding comments to an existing one.
Registered Users: 107
Target Audience: Targeted users include both artists and art enthusiasts who want to have conversations online about art, design, aesthetics, and visual culture.
Example Persona: Jane is a college student studying at an urban university in Canada. She’s looking for a place to share the essays she wrote for her art history classes. She wants to ask for feedback and start conversations around the topics of her essay, hoping to engage with people from all over the world.
Theme: Denves Lite
Google Search Ads
1 Campaign, 3 Ads
“New Art Websites”:
“What is Art?”:
What is Art, Really?
I created What is Art, Really? to test different SEO strategies for a website with a lot of images and very little text. It’s also a fun way to engage in art theory.
Date Created: September 2019
Main Goal: Maximize page views
Target Audience: People who are bored online who happen to like art.