There are three titles I use to describe my current interests and career aspirations: entrepreneur, art historian, and webmaster. I want to continue using all aspects of my experiences in art, technology, and business to initiate projects that connect people. I aim to work on digital products for professionals and institutions in the arts, culture, and entertainment sectors.
My bachelors degree in art history from an acclaimed liberal arts school, Swarthmore College, has taught me much of the breadth of what I need to know to be a versatile art historian and cultural interpreter. Consequently, I am interested in gaining more quantitative skills in technology and analytics through hands-on job experiences. I believe this is the key to becoming most effective in this field in the future and to find more ways to combine my passion for art and culture with with my passion for S.T.E.M. and business. In addition to Search Engine Optimization, I am eager to expand my knowledge in business analytics, digital marketing, web development, and alternative assets (art, antiques, real estate).
To me, digital marketing demands a balance of analytical and methodical left-brain skills with artistic and creative right-brained skills in order for a website, or other digital product, to prosper over time. It connects the job of a technical back-end web developer to the job of an imaginative social media influencer. I love learning about how digital projects are initiated and completed, how the back-end markup of a website connects to the user interface and experience, how updates to Google’s algorithms can impact the success of the entire site, how certain web metrics can point out errors in a website’s design, and so much more. I’m attracted to the complexity of the internet, a landscape that is constantly changing.
Project Management Professional (PMP)® Course
Description: “Project Management Professional (PMP)® is an industry-recognized certification for project managers. Globally-recognized and demanded, the PMP credential demonstrates that you have the experience, education and competency to successfully lead and direct projects. This course is aligned to the PMBOK® Guide – Sixth Edition.”
Professional Development Units (PDUs):
PgMP = Program Management Professional
PfMP = Portfolio Manamgement Professional
PMI-PBA = Project Management Institute – Professional Business Analyst
PMI-ACP = Project Management Institute – Agile Certified Practitioner
PMI-RMP = Project Management Institute – Risk Management Professional
PMI-SP = Project Management Institute – Scheduling Professional
Introduction to Search Engine Optimization Course
Description: “You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.”
Search Engine Optimization Fundamentals Course
Description: “Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.”