RACHEL

WINCHESTER

User Experience & Product Design

PORTFOLIO

Methodology

Focus

  1. Agile Design
  2. Inclusive Design
  3. Anticipatory Design
  4. Data-driven Design

Values

Focus

  1. Content Optimization
  2. Accessibility
  3. Information Architecture
  4. Aesthetics

Story

Present

As a UX/Product Designer, I focus on elevating the arts and cultural industries. My passion for art drives me to create digital products that can support the entire industry, especially artists themselves. I have been working on a freelance basis for 3 years now. As a freelancer, I especially love working one-on-one with artists, as well as entrepreneurs and academics, to help them realize their goals and solve their problems.

Past

While studying art history and interpretation theory at Swarthmore college, I strove to learn the impact of business and industry on culture, and vice versa. I tailored my semester abroad to explore the for-profit Contemporary Art scene in Hong Kong.

Future

For my career, I aim to be an active participant in the next chapter of this history by creating digital products that further cultural development. 

Timeline

11.2020

Freelance

Privacy Praxis

Project Manager / Product Designer

Managing development of a virtual privacy law conference at Harvard’s Berkman-Klein Institute, and creating an online journal for it’s scholarly output.

9.2020

Volunteer

WordCamp Philly 2020

Organizing Committee

Responsibilities:

  • Hosted the After-Party’s Game Room
  • Created the conference Workbook, which functioned as a guide for attending a virtual conference, a tool for visitors to make the most out of a WordCamp, and a marketing incentive to get attendees to register before the day of the event.

8.2020

Freelance

Ijmāʿ on Slavery

Product Designer

Built a bilinguial platform for scholars of Islamic jurisprudence to privately publish writtings on modern slavery in the Muslim world

8.2020

Bootcamp

Springboard

UI/UX Career Track

700+ hours of hands-on course material with 1:1 expert mentor oversight
and completion of in-depth portfolio projects.

 

Mastered skills:

  • information architecture
  • sketching and wireframing
  • prototyping and testing
  • eCommerce and browsing
  • persuasive and anticipatory design
  • gamification and behavior change
  • dashboards and data design
  • social media and messaging
  • product lifecycle

Projects:

Arts Raiser

Projects:

‘Gallery Pal’ Design Sprint

2.2020

Freelance

Rebel Foster

Product Designer

Mobile-first events website for up-and-coming Philadelphia DJ, Rebel Foster.

12.2019- 3.2020

Job

Splat

Digital Marketing Intern

Responsibilities included:

  • Mailchimp email marketing
  • Copywriting & content marketing
  • Google search ads
  • Wireframing, landing page design, and other UX design
  • Social media management and content creation on LinkedIn, Instagram, and Twitter
  • General account management and client communications
  • Various front-end development duties using WordPress
  • Various search enginge optimization duties

12.2019

Volunteer

WordCamp NYC 2019

Event Volunteer

Assisted with photography and social media

12.2019

Volunteer

WordCamp Philly 2019

Event Volunteer

Assisted with photography and social media

4.2019- 7.2019

Volunteer

Philadelphia Museum of Art

Art Talks Program Designer & Coordinator

A few days every month, I voluntarily led 30-minute discussions in the galleries with the museum security officers as a way to improve institutional inclusion. I will lead small discussions in the galleries with a few officers at a time. I start the discussions by posing a question or giving a topic, and let the conversation lead where it may. While keeping the conversation constructive, I also introduce new ideas, information, and theories that I have learned in my time as an art history major, museum studies intern, and visitors services employee. We covered issues of race, class, age, and gender; and they share their insights from working in the galleries every day observing museum visitors.

 

Purpose:

  • Inclusion within the institution: allow the guards to take part in art-related activities with museum staff
  • Increase officers’ ability to answer visitors’ questions
  • Activate the collection
  • Recognize the officers’ artistic and intellectual interests
  • Teach the officers topics in museum studies, art appreciation, and art interpretation
  • Provide the guards with an accessible point-of-contact in the museum

12.2019

Job

Philadelphia Museum of Art

Audiovisual Assistant

Assisted the audio visual department with special events as needed

8.2018- 12.2018

Intern

Fabric Workshop and Museum

Finance Intern

Assisted the controller and executive administrator with managing accounts, compiling data reports, preparing for the annual audit, and executing accounts payable & payroll.

7.2018

Website

What is Art, Really?

UX Designer

Created an entertainment website, with accompanying Instagram page, that made fun of conceptual art.

3.2018

Job

Institute for Contemporary Art, UPenn

Docent

Worked with artists and curators to design and lead tours for private groups and UPenn students

12.2017-11.2019

Job

Philadelphia Museum of Art

Visitors Services Employee

  • Worked directly with daily visitors in all 5 museum locations, including the main building, Rodin Museum, Perelman Building, and two historic houses
  • Represented and promoted the museum by maintaining a high quality of visitor experience
  • Worked to meet membership sales goals and revenue goals
  • Assisted with Special Events as needed
  • Worked closely with other departments in the museum, especially Education, Group Sales, Special Events, and Security

2018

Training

ILX Group

Project Management Exam Prep

In-Art was a social media platform where artists and arts enthusiasts could talk about art in a constructive way.

2018

Training

Coursera

Search Engine Optimization Courses

In-Art was a social media platform where artists and arts enthusiasts could talk about art in a constructive way.

2018

Training

Google Skillshop

Google Search Ads

In-Art was a social media platform where artists and arts enthusiasts could talk about art in a constructive way.

2018

Training

Google Analytics Academy

Google Analytics

In-Art was a social media platform where artists and arts enthusiasts could talk about art in a constructive way.

2017

Website

In-Art

UX Designer

In-Art was a social media platform where artists and arts enthusiasts could talk about art in a constructive way.

2013- 2017

School

Swarthmore College

B.A.: Art History

Minor: Interpretation Theory

Thesis: Cracking Visual Codes: How Nick Caves ‘Soundsuits’ Critique Commodification in African-American Art

Activities and Societies:

  • Orchestra Percussion
  • Classical Guitar Lessons
  • Gamelan Semara Santi (Balinese percussion ensemble)
  • Swarthmore’s African-American Student Society (SASS)
  • Mariachi Band
  • Club Soccer

2016

School

University of Hong Kong

Visiting Student

Courses:

  • Hong Kong’s Economic Growth: a modernisation and internationalisation miracle
  • Art, Politics, and Society in Modern China
  • Cultural Policy: a complex marriage of business, politics, and culture
  • Buddhist Art and Architecture
  • Chinese Buddhism and Ritual

Keywords

Tools

  • Figma
  • Balsamiq
  • Google Analytics
  • Miro
  • WordPress
  • Elementor
  • Mailchimp
  • Hootsuite
  • Adobe XD
  • Excel
  • Asana
  • Trello

Tools

  • Figma
  • Miro
  • Adobe XD
  • Photoshop
  • Balsamiq
  • Asana
  • Excel
  • Trello
  • Google Analytics
  • Hootsuite
  • WordPress
  • Mailchimp
  • Elementor

Skills

  • Public Speaking
  • UX Research
  • High-Fidelity Mockups
  • Information Architecture
  • Wireframing
  • Usability Testing
  • Interface Design
  • Graphic Design
  • Prototyping
  • Project Management
  • Customer Service
  • Heuristic Evaluation
  • HTML/CSS
  • Strategy
  • Content Marketing
  • Search Engine Optimization
  • Search Ads

Skills

  • Project Management
  • Strategy
  • Public Speaking
  • Customer Service
  • UX Research
  • High-Fidelity Mockups
  • Information Architecture
  • Heuristic Evaluations
  • Content Marketing
  • HTML/CSS
  • Search Engine Optimization
  • Keyword Analysis
  • Search Ads
  • Email Marketing
  • Wireframing
  • Usability Testing 
  • Interface Design
  • Prototyping
  • Graphic Design

Interests

  • Critical Theory
  • Entrepreneurship
  • Performing Arts
  • Art Theory
  • Internet Art
  • Finance
  • Religion
  • Fashion
  • Architecture
  • Soccer
  • Rap
  • Heavy Metal

Interests

  • Virtual Reality
  • Internet-of-Things
  • Entrepreneurship
  • Performing Arts
  • Internet Art
  • Finance
  • Mathematics
  • Religion
  • Fashion
  • Architecture
  • Soccer
  • Rap
  • Heavy Metal

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