Rachel Winchester: Visual Webmaster

User Interface/User Experience Design

Professional Summary

There are three titles I use to describe my current interests and career aspirations: entrepreneur, art historian, and webmaster. I want to continue using all aspects of my experiences in art, technology, and business to initiate projects that connect people. I aim to work on digital products for professionals and institutions in the arts, culture, and entertainment sectors.

My bachelors degree in art history from an acclaimed liberal arts school, Swarthmore College, has taught me much of the breadth of what I need to know to be a versatile art historian and cultural interpreter. Consequently, I am interested in gaining more quantitative skills in technology and analytics through hands-on job experiences. I believe this is the key to becoming most effective in this field in the future and to find more ways to combine my passion for art and culture with with my passion for S.T.E.M. and business. In addition to Search Engine Optimization, I am eager to expand my knowledge in business analytics, digital marketing, web development, and alternative assets (art, antiques, real estate).

To me, UI/UX design demands a balance of analytical and methodical left-brain skills with artistic and creative right-brained skills in order for a website, or other digital product, to prosper. It connects the job of a technical back-end web developer to the job of an imaginative social media influencer. I love learning about how digital projects are initiated and completed, how the back-end markup of a website connects to the user interface and experience, how updates to Google's algorithms can impact the success of the entire site, how certain web metrics can point out errors in a website's design, and so much more. I'm attracted to the complexity of the internet, a landscape that is constantly changing.


Google Ads

Google Search Ads

google ads search certification

Google Mobile Ads

google ads mobile certification rachel winchester

Google Shopping Ads

google shopping ads certification rachel winchester

Google Display Ads

certification for goolge display ads awarded to rachel winchester

Google Analytics

google analytics individual qualification rachel winchester

Bing Ads

Bing Ads Accredited Professional

Certificate for bing ads accredited professional awarded to Rachel Winchester
bing ads accredited professional badge awarded to Rachel Winchester


Yoast SEO for Beginners

Yoast SEO for beginners certificate Rachel Winchester
Rachel Winchester successfully completed the SEO for beginners course!


SEMrush Digital Marketing

SEMrush Site Audit

Certificate awarded to Rachel Winchester for passing the SEMRush Site Audit exam

SEO Fundamentals

SEMrush academy SEO fundamentals exam certificate awarded to Rachel Wincehster

Technical SEO

SEMrush technical seo exam certificate awarded to Rachel Winchester

SEMrush SEO Toolkit

SEMrush SEO toolkit exam certificate awarded to Rachel Winchester

SEMrush Content Marketing Toolkit

SEMrush Content marketing toolkit exm certificate awarded to Rachel Winchester

Competitive Analysis and Keyword Research

SEMrush competitive analysis and keyword research text exam certificate awarded to Rachel Winchester

Pay-Per-Click Fundamentals

SEMrush PPC Fundamentals exam certificate awarded to Rachel Winchester


Project Management Professional (PMP)® Course

ILX Group

Description: "Project Management Professional (PMP)® is an industry-recognized certification for project managers. Globally-recognized and demanded, the PMP credential demonstrates that you have the experience, education and competency to successfully lead and direct projects. This course is aligned to the PMBOK® Guide - Sixth Edition."

Professional Development Units (PDUs):

ILXgroup PMP course professional development units: technical, leadership, and strategic.

PgMP = Program Management Professional

PfMP = Portfolio Manamgement Professional

PMI-PBA = Project Management Institute - Professional Business Analyst

PMI-ACP = Project Management Institute - Agile Certified Practitioner

PMI-RMP = Project Management Institute - Risk Management Professional

PMI-SP = Project Management Institute - Scheduling Professional

Introduction to Search Engine Optimization Course


introduction to search engine optimization certificate from coursera rachel winchester
  • Grade Achieved: 86.4%
  • Completed by Rachel Winchester on July 10, 2019 12:24 AM
  • Rebekah May at the University of California, Davis, Extension

Description: "You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization."

Search Engine Optimization Fundamentals Course


UC Davis Certificate for Search Engine Optimization Fundamentals awarded to Rachel Winchester on August 6th, 2019
  • Grade Achieved: 97.1%
  • Completed by Rachel Winchester on August 6, 2019 10:24 PM
  • Rebekah May at the University of California, Davis, Extension

Description: "Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization."

LinkedIn Learning

Google Ads Essential Training

Google Sheets:

Pivot Tables

Online Marketing Foundations

Excel: Power Pivot for Beginners

Learning Mailchimp

Creating A Responsive HTML Email

OMCA Certification for Online Marketing Associate Test Prep

Learning Data Analytics

Google Analytics Essentials Training

UX Foundations: Style Guides and Design Systems

Networking Foundations: Networking Basics

Programming Foundations: APIs and Web services

Contact Me


+1 610-680-6523

Philadelphia, Pennsylvania 19104

© Copyright 2019 | Rachel Winchester | All Rights Reserved