RACHEL

WINCHESTER

Product Design

Summary

Methodologies

Values

  1. Agile Design
  2. Inclusive Design
  3. Data-driven Design
  1. Content Optimization
  2. Information Architecture
  3. Aesthetics

Story

Present

I am a Product Designer who focuses on elevating the arts and cultural industries. My passion for art drives me to create digital products that can advance the entire industry, particularly artists themselves. I have been working on a freelance basis for over a year now. As a freelancer, I enjoy working one-on-one with artists, entrepreneurs, and academics to help them realize their goals and solve their problems with innovative solutions.

Past

While studying art history and interpretation theory at Swarthmore college, I strove to learn the impact of business and industry on culture, and vice versa. I even tailored my semester abroad to explore the for-profit Contemporary Art scene in Hong Kong. Since graduating in 2017, I have been gaining work experience in various arts institutions while learning WordPress, user experience design, and digital marketing.

Future

For my career, I will continue to actively participate in the next chapter of art history by creating digital products with the purpose of cultural development. I want to grow as a versatile and adaptable Product Design, focusing on ideation and strategy in the design process. The internet has the potential to save the world, and I need to execute designs to reach this lofty goal.

Timeline

9.2020

Volunteer

WordCamp Philly 2020

Organizing Committee

Responsibilities:

  • Hosted the After-Party’s Game Room
  • Created the conference Workbook, which functioned as a guide for attending a virtual conference, a tool for visitors to make the most out of a WordCamp, and a marketing incentive to get attendees to register before the day of the event.

3.2020- 12.2020

Bootcamp

Springboard

UI/UX Career Track

700+ hours of hands-on course material with 1:1 expert mentor oversight and completion of in-depth portfolio projects.

 

Mastered skills:

  • Information architecture
  • Sketching and wireframing
  • Prototyping and testing
  • E-Commerce and browsing
  • Persuasive and anticipatory design
  • Gamification and behavior change
  • Dashboards and data design
  • Social media and messaging
  • Product lifecycle

Project: Arts Raiser

Website application where artists can raise money, and other types of support, directly from fans

Project: 'Gallery Pal' Design Sprint

App to improve art exhibition experiences without distraction

12.2019- 3.2020

Job

Splat

Digital Marketing Intern

Responsibilities included:

  • Mailchimp email marketing
  • Copywriting & content marketing
  • Google search ads
  • Wireframing, landing page design, and other UX design
  • Social media management and content creation on LinkedIn, Instagram, and Twitter
  • General account management and client communications
  • Various front-end development duties using WordPress
  • Various search enginge optimization duties

9.2019

Volunteer

WordCamp NYC 2019

Event Volunteer

September 14 – 15, 2019

Assisted with photography and social media.

10.2019

Volunteer

WordCamp Philly 2019

Event Volunteer

October 5 – 6, 2019

Assisted with photography and social media.

4.2019- 7.2019

Volunteer

Philadelphia Museum of Art

Art Talks Program Designer & Coordinator

A few days every month, I voluntarily led 30-minute discussions in the galleries with the museum security officers as a way to improve institutional inclusion. With a few officers in a gallery at a time, I started discussions by posing a question or giving a topic and letting the conversation lead where it may. While keeping the conversation constructive, I also introduced new ideas, information, and theories that I have learned in my time as an art history major, museum studies intern, and visitors services employee. We covered issues of race, class, age, and gender; and they share their insights from working in the galleries every day observing the museum and it’s visitors.

 

Purpose:

  • Inclusion within the institution: allow the guards to take part in art-related activities with museum staff
  • Increase officers’ ability to answer visitors’ questions
  • Activate the collection
  • Recognize the officers’ artistic and intellectual interests
  • Teach the officers topics in museum studies, art appreciation, and art interpretation
  • Provide the guards with an accessible point-of-contact in the museum

5.2019- 12.2019

Job

Philadelphia Museum of Art

Audiovisual Assistant

Assisted the audio visual department with special events as needed

8.2018- 12.2018

Internship

Fabric Workshop and Museum

Finance Intern

Assisted the controller and executive administrator with managing accounts, compiling data reports, preparing for the annual audit, and executing accounts payable & payroll.

2018

Training

ILX Group

Project Management Exam Prep

Completed a virtual learning program based on the PMBOK® Guide (Project Management Body of Knowledge)

  • Covers how to work as an informed member of a project team undertaking a variety of project management roles
  • Covers how to examine and analyse the inputs, tools and techniques of the processes and knowledge areas of the PMBOK® Guide
  • Fulfils the eligibility requirement for the PMP examination to complete the required 35 contact hours of formal education

2018

Training

Coursera

Search Engine Optimization Courses

Completed 3 courses in Search Engine Optimization:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Website for Search

3.2018- 3.2019

Job

Institute for Contemporary Art
at the University of Pennsylvania

Docent

Worked with artists and curators to design and lead tours for private groups and UPenn students.

 

Exhibitions:

  • Cauleen Smith: Give It or Leave It
  • Ree Morton: The Plant That Heals May Also Poison
  • Suki Seokyeong Kang: Black Mat Oriole
  • Tag: Proposals on Queer Play and the Ways Forward (Group Show)
  • The Last Place They Thought Of (Group Show)

2018

Training

Google Skillshop

Google Search Ads

Completed virtual training courses:

  • Google Ads Display
  • Google Ads Search
  • Shopping Ads
  • Google Ads Mobile
  • Google Analytics Individual Qualification

2018

Training

Google Analytics Academy

Google Analytics

Completed virtual training courses.

 

Google Analytics for Beginners:

Advanced Google Analytics:

Google Analytics for Power Users:

12.2017-11.2019

Job

Philadelphia Museum of Art

Visitors Services Employee

Responsibilities:

  • Worked directly with daily visitors in all 5 museum locations, including the main building, Rodin Museum, Perelman Building, and two historic houses
  • Represented and promoted the museum by maintaining a high quality of visitor experience
  • Worked to meet membership sales goals and revenue goals
  • Assisted with Special Events as needed
  • Worked closely with other departments in the museum, especially Education, Group Sales, Special Events, and Security

2013- 2017

School

Swarthmore College

B.A.: Art History

Thesis: Cracking Visual Codes: How Nick Cave’s ‘Soundsuits’ Critique Commodification in African-American Art

Minor: Interpretation Theory

  • Read What is Interpretation Theory blog post by Rachel Winchester on SwatStories.com, A Swarthmore Admissions Blog:

Honors: 

  • Chester Community Fellowship – Received funding to run an arts summer camp in Chester, PA

 

Work-Study:

  • Manager and videographer for the women’s soccer team
  • Mentor/Tutor at the Blueprints program for high schoolers in Chester, PA
  • Tour guide for the college Admissions Office and Athletics Program

 

Activities and Societies:

  • Orchestra Percussionist
  • Classical Guitar Lessons
  • Gamelan Semara Santi (Balinese percussion ensemble)
  • Swarthmore’s African-American Student Society (S.A.S.S.)
  • Mariachi Band
  • Club Soccer

8.2016- 12.2016

School

University of Hong Kong

Visiting Student

Courses:

  • Hong Kong’s Economic Growth: a modernisation and internationalisation miracle
  • Art, Politics, and Society in Modern China
  • Cultural Policy: a complex marriage of business, politics, and culture
  • Buddhist Art and Architecture
  • Chinese Buddhism and Ritual

Keywords

Skills

Design

  • UX Research
  • High-Fidelity Mockups
  • Usability Testing
  • Interface Design
  • Prototyping
  • HTML/CSS
  • Graphic Design
  • Information Architecture
  • Wireframing
  • Copywriting

Business

  • Project Management
  • Public Speaking
  • Entrepreneurship
  • Intrapreneurship
  • Customer Service
  • Search Engine Optimization
  • Digital Marketing

Tools

Advanced

  • Figma
  • Miro
  • Google Analytics
  • Balsamiq
  • WordPress
  • Elementor
  • Hootsuite
  • Slack

Proficient

  • Asana
  • Google Ads
  • Excel
  • Trello
  • Adobe XD
  • Mailchimp
  • Photoshop
  • Discord

Interests

Professional

  • Virtual & Augmented Reality
  • Internet-of-Things
  • Artificial Intelligence
  • Performing Arts
  • Internet Art
  • Finance
  • Cryptocurrency

Other

  • Critical Theory
  • Music
  • Mathematics
  • Religion
  • Fashion
  • Architecture
  • Soccer